“Baked today, sold today” found to be misleading or deceptive

The Federal Court has found today that Coles supermarkets’ use of the phrase “Baked today, sold today” in relation to some of its bread products was misleading or deceptive in circumstances where, in fact, the bread was par baked sometime before (in some cases a long time before and overseas) and finished off from frozen product at in-store bakeries.

More on this to follow.  The ACCC’s press release is here.