Trade practices

“Baked today, sold today” found to be misleading or deceptive

The Federal Court has found today that Coles supermarkets’ use of the phrase “Baked today, sold today” in relation to some of its bread products was misleading or deceptive in circumstances where, in fact, the bread was par baked sometime before (in some cases a long time before and overseas) and finished off from frozen product at in-store bakeries.

More on this to follow.  The ACCC’s press release is here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s